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Sept. 28, 2021

You Owe Nothing To Sunk Costs!

You Owe Nothing To Sunk Costs!

Do you ever find yourself thinking “I’ve put so much into this, I can’t stop now” or “ I owe it to myself to keep going”. In psychology, we talk about the sunk cost fallacy as occurring when you make decisions that are based on the...


Do you ever find yourself thinking “I’ve put so much into this, I can’t stop now” or “ I owe it to myself to keep going”.

In psychology, we talk about the sunk cost fallacy as occurring when you make decisions that are based on the emotional investments that you have already made. This get’s us into trouble and encourages poor decisions.

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